TY  - BOOK
AU  - Prasad, Dayanand
TI  - Fundamentals of leisure business success
SN  - 9789395431835 [hardbound]
PY  - 2023///
CY  - New Delhi
PB  - Venus Books
KW  - Leisure industry
N1  - Includes bibliographical references and index; Contents: 1. Revenue managing in hospitality sector -- 2. Leisure tourism management -- 3. Global holidays act -- 4. Tourism shedule in modern world -- 5. Impact of liberalisation in hospitality sector -- 6. Influencing consumer behaviour to promote sustainable tourism -- 7. Trends in medical hospitality -- 8. Modern sustainable health hospitality -- 9. The educational origins of hospitality -- 10. Approaches in youth hospitality; Adult
N2  - The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, search engine optimization, paid search and display advertising as well as engaging with online travel agencies for discounted business. Acadeics in recreation education and students and professionals in this expanding industry will find this book useful
ER  -