TY  - BOOK
AU  - Hillner, Matthias,
TI  - Intellectual property, design innovation, and entrepreneurship
SN  - 9783030627874 [paperback]
PY  - 2021///
CY  - Cham, Switzerland
PB  - Springer
KW  - Intellectual property
KW  - Design thinking
KW  - Product design
KW  - Service design
KW  - Digital innovation
N1  - Includes bibliographical references.; Contents: 1 Introduction -- 2 On early-stage start-ups -- 3 Innovation management principles -- 4 Mandy Haberman - the journey of a serial inventor -- 5 Trunki versus kiddie: a historic verdict -- 6 Sebastian Conran associates: appropriability regimes in the context of design entrepreneurship -- 7 Towards a dynamic business development framework -- 8 Strategic tips for the aspirational designer-entrepreneur; Adult
N2  - "This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up’s survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as business coaches and IP attorneys who support creatives and inventors. All in all, this book offers a unique and timely strategic guidance in the field of design and innovation management.

Design and design rights have long been overlooked in the plethora of studies on the links between IPR and innovation. Matthias Hillner’s thoughtful and eloquent journey provides a contemporary and meaningful analysis which will no doubt assist governments, economists, academics and designers’ better understanding of design in the context of successful business strategies and IPR. Given design’s significant contribution to global economies, I am confident it will offer much needed guidance.” --Provided by the publisher
ER  -