Alcuaz, Vic creator author. Aquino, Ma. Christina G. author. text Manila, Philippines Rex Book Store, Inc. c2020 First edition. monographic eng

print

v, 189 pages : illustrations (black and white) ; 26 cm. "This textbook covers basic concepts in culture and multicultural diversity as applied to tourism, the person, and the workplace as provided by Ms. Aquino. Various activities are recommended after each major topic for the application of the concepts. Case studies from actual experiences of Mr. Alcuaz are provided for further learning. Real-life experiences in dealing with various races, countries, religions, cultures and traditions, sexes and ages of the people that Mr. Alcuaz has come across over 40 years of being in the industry are also shared in this textbook."--Provided by the publisher Chapter 1: Understanding Culture -- Chapter 2: Key Features of Culture -- Chapter 3: Tourism and the Tourism Professional -- Chapter 4: Multicultural Diversity in Tourism -- Chapter 5: Multicultural Diversity Among Tourism-related Professions -- Chapter 6: Diversities: Simple and Complex -- Chapter 7: Handling Guest or Customer Diversities -- Chapter 8: Handling Multicultural Peer Diversities -- Chapter 9: When Your Superior is Diverse -- Chapter 10: Diversities in Diverse Locations -- Chapter 11: Five Ways to Become a Diversity Champion -- Chapter 12: Benefits of a Diverse Workforce. Adult Vic Alcuaz and Ma. Christina G. Aquino. Includes bibliographical references and index. Lopez, Edilyn College of Tourism Management Tourism Text in English Hospitality industry Vocational guidance Tourist trade Vocational guidance Tourism 9786210403831 [newsprint] University of Cebu-Banilad 250520 20250605093845.0