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    <subfield code="a">University of Cebu-Banilad</subfield>
    <subfield code="c">University of Cebu-Banilad</subfield>
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    <subfield code="a">Sy, Maria Victoria U., </subfield>
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    <subfield code="a">Organizational development / </subfield>
    <subfield code="c">Maria Victoria U. Sy. </subfield>
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    <subfield code="a">First edition. </subfield>
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    <subfield code="a">Manila, Philippines : </subfield>
    <subfield code="b">Rex Book Store, Inc., </subfield>
    <subfield code="c">c2024.</subfield>
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    <subfield code="a">xii, 192 pages : </subfield>
    <subfield code="b">illustrations (black and white) ; </subfield>
    <subfield code="c">26 cm. </subfield>
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    <subfield code="a">Includes bibliographical references and index. </subfield>
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    <subfield code="a">Chapter 1 Overview of organizational development -- Chapter 2 Concept of planned change -- Chapter 3 Entering and contracting -- Chapter 4 Diagnosing organizations -- Chapter 5 Diagnosing groups and individuals -- Chapter 6 Formulating interventions -- Chapter 7 Classification of intervention schemes -- Chapter 8 Evaluating OD Interventions -- Chapter 9 Institutionalizing organizational change -- Chapter 10 Organizational transformation.</subfield>
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    <subfield code="a">"Many organizations across the world are confronted with the challenge of transforming their business models amidst changing customer preferences, fast-paced technological advancement, political crises, globalization, and the most recent pandemic due to COVID-19 virus. Business executives are cognizant of the fact that there is no one and all encompassing mechanism to address all the challenges at a single time. There is a need to establish strategies to enable firms to persistently develop and deal with disruptions in their external and internal environments.

In situations like these, organization development (OD) is deemed an appropriate means of enabling the organization to enhance its performance and capability to assimilate the changes. OD serves as a critical vehicle for a firm to improve its effectiveness against the backdrop of the challenges in the market. The organizational development strategy aims at transforming or modifying the beliefs, attitudes, values, norms, and structures of the company so that it will be able to attain its desired future goals.

The dynamics of the business environment and the speed at which these factors render current practices obsolete are major sources of concerns that must be dealt with carefully by companies. OD, as a strategy, provides an unprecedented opportunity for businesses to innovate and reconfigure their operating models to sustain and grow profitably against the backdrop of disruptive challenges in the market.

This textbook is outlined to facilitate the understanding of the OD concepts and applications. There are 10 chapters in this textbook. Each chapter is formatted so that the reader can elucidate on the underlying concepts of OD and relate to actual applications in an organization. Each part of the textbook has chapter end exercises that students can answer to ensure that they assimilated the chapter lessons.

This textbook can be used by various stakeholders who are interested in the topic about organization development. First, this textbook can be used by students and teachers as reference material for the subject. Second, it can also be utilized by researchers, OD professionals, business leaders, and other parties who are inclined to know about the various nuances of OD and its applications." --Preface</subfield>
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