02218cam a22003614a 4500 14364007 OSt 20250731111610.0 060504s2007 nyu b 001 0 eng 9781400064281 [hardbound] University of Cebu-Banilad University of Cebu-Banilad 22 Heath, Chip. author. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath. 1st edition. New York : Random House, c2007. 291 pages ; 22 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. Adult Lauron, Rodello General Education General Education : Psychology English Social psychology. Contagion (Social psychology) Context effects (Psychology) Heath, Dan, 1973- author. ddc BK adryann[new] 07/08/2025 13730 13730 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN General Interest 2025-07-08 Donated by the Chancellor Ms Candice Gotianuy 0 302.13 H35 2007 3UCBL000028849 2025-07-08 2025-07-08 GI