02037nam a22002897a 4500003000400000005001700004008004100021040005900062100003700121245021100158260006600369300005100435336002100486337002500507338002300532504004100555520088200596521001001478541006001488546001201548650002601560650002701586650001901613700003801632700003901670700003801709OSt20250804150634.0250804s2024    ph ||||| |||| 00| 0 eng d  aUniversity of Cebu-BaniladcUniversity of Cebu-Banilad  aJo, Camiller Bettina U.eauthor.  aExploring the experiences of local food delicacy entrepreneurs in One Town, One Product (OTOP) in Cebu /cAlmira Jane G. Aliangan , Danica Florence J. Bacus , Camille Bettina U. Jo, Justine Kaye V. Mencias.  aCebu City, Philippines :bUniversity of Cebu-Banilad, c2024.  axii, 129 pages :bcolor illustrations ;c28 cm  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographical references.  aThe OTOP program by the Department of Trade and Industry (DTI) in the Philippines assists local communities in identifying and promoting a unique product of service, thereby fostering empowerment. It supports micro, small, and medium enterprises (MSMEs) in creating, marketing, and selling unique products and services utilizing local talents, skills, and indigenous resources. It promotes opportunities for enhancement to understand and boost the effectiveness of local food product development. Despite this support, many local food entrepreneurs in Cebu face challenges such as financial limitations, inconsistent product quality, outdated production methods, and weak marketing strategies. These barriers prevent them from fully benefiting from the program. This study explores their experiences, the obstacles they face, and ways to improve Onee Town One Product's impact.  aAdult  yCollege of Hospitaly ManagementzHospitality Management  aEnglish  aResource constraints.  aLocal food delicacies.  aEntrepreneurs.  aAliangan, Almira Jane G.eauthor.  aBacus, Danica Florence J.eauthor.  aMencias, Justine Kaye V.eauthor.