02168nam a22003377a 4500 OSt 20250804150634.0 250804s2024 ph ||||| |||| 00| 0 eng d University of Cebu-Banilad University of Cebu-Banilad Jo, Camiller Bettina U. author. Exploring the experiences of local food delicacy entrepreneurs in One Town, One Product (OTOP) in Cebu / Almira Jane G. Aliangan , Danica Florence J. Bacus , Camille Bettina U. Jo, Justine Kaye V. Mencias. Cebu City, Philippines : University of Cebu-Banilad, 2024. xii, 129 pages : color illustrations ; 28 cm rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. The OTOP program by the Department of Trade and Industry (DTI) in the Philippines assists local communities in identifying and promoting a unique product of service, thereby fostering empowerment. It supports micro, small, and medium enterprises (MSMEs) in creating, marketing, and selling unique products and services utilizing local talents, skills, and indigenous resources. It promotes opportunities for enhancement to understand and boost the effectiveness of local food product development. Despite this support, many local food entrepreneurs in Cebu face challenges such as financial limitations, inconsistent product quality, outdated production methods, and weak marketing strategies. These barriers prevent them from fully benefiting from the program. This study explores their experiences, the obstacles they face, and ways to improve Onee Town One Product's impact. Adult College of Hospitaly Management Hospitality Management English Resource constraints. Local food delicacies. Entrepreneurs. Aliangan, Almira Jane G. author. Bacus, Danica Florence J. author. Mencias, Justine Kaye V. author. ddc THE adryann[new] 08/04/2025 13824 13824 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN PERIODICALS 2025-08-04 0 T J56ex 2024 3UCBL000029013 2025-08-04 2025-08-04 THE