Jo, Camiller Bettina U. creator author. Aliangan, Almira Jane G. author. Bacus, Danica Florence J. author. Mencias, Justine Kaye V. author. text ph Cebu City, Philippines University of Cebu-Banilad 2024 monographic eng

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xii, 129 pages : color illustrations ; 28 cm The OTOP program by the Department of Trade and Industry (DTI) in the Philippines assists local communities in identifying and promoting a unique product of service, thereby fostering empowerment. It supports micro, small, and medium enterprises (MSMEs) in creating, marketing, and selling unique products and services utilizing local talents, skills, and indigenous resources. It promotes opportunities for enhancement to understand and boost the effectiveness of local food product development. Despite this support, many local food entrepreneurs in Cebu face challenges such as financial limitations, inconsistent product quality, outdated production methods, and weak marketing strategies. These barriers prevent them from fully benefiting from the program. This study explores their experiences, the obstacles they face, and ways to improve Onee Town One Product's impact. Adult Almira Jane G. Aliangan , Danica Florence J. Bacus , Camille Bettina U. Jo, Justine Kaye V. Mencias. Includes bibliographical references. College of Hospitaly Management Hospitality Management English Resource constraints Local food delicacies Entrepreneurs University of Cebu-Banilad 250804 20250804150634.0