TY  - BOOK
AU  - Jo, Camiller Bettina U.
AU  - Aliangan, Almira Jane G.
AU  - Bacus, Danica Florence J.
AU  - Mencias, Justine Kaye V.
TI  - Exploring the experiences of local food delicacy entrepreneurs in One Town, One Product (OTOP) in Cebu
PY  - 2024///
CY  - Cebu City, Philippines
PB  - University of Cebu-Banilad, 
KW  - Resource constraints
KW  - Local food delicacies
KW  - Entrepreneurs
N1  - Includes bibliographical references; Adult
N2  - The OTOP program by the Department of Trade and Industry (DTI) in the Philippines assists local communities in identifying and promoting a unique product of service, thereby fostering empowerment. It supports micro, small, and medium enterprises (MSMEs) in creating, marketing, and selling unique products and services utilizing local talents, skills, and indigenous resources. It promotes opportunities for enhancement to understand and boost the effectiveness of local food product development. Despite this support, many local food entrepreneurs in Cebu face challenges such as financial limitations, inconsistent product quality, outdated production methods, and weak marketing strategies. These barriers prevent them from fully benefiting from the program. This study explores their experiences, the obstacles they face, and ways to improve Onee Town One Product's impact
ER  -