TY - BOOK AU - Bariquit, Merry Grace AU - Hige, Renzo Kyle AU - Oquinas, Hever John AU - Repdos, James TI - Customer's perception on food products and service quality of AA Barbecue restaurant in Cebu City PY - 2024/// CY - Cebu City, Philippines PB - University of Cebu-Banilad KW - Restaurant management KW - Customer's perception KW - Service quality N1 - Includes bibliographical references; Adult N2 - AA Barbecue Restaurant is a well-known establishment that typically specializes in serving a variety of barbecue dishes, often with a focus on high-quality smoked meats and a popular spot for both locals and tourists looking for delicious, affordable barbecue. The restaurant should grasp how other food industries are getting more competitive than ever and how standards of the customers have escalated throughout the years. The food industry must know that restaurants consistently deliver high-quality of food, and excellent service can stand out. Customer perceptions are vital for the success and sustainability of every food sectors. In today's competitive food market, prioritizing customer satisfaction is likely to thrive. This study was conducted to determine the customer's perception on food products and service quality of AA Barbecue Restaurant Lahug Branch in Cebu City, as the basis for formulating a proposed food products and service quality primer ER -