02333cam a2200397 a 4500 15572978 OSt 20250813161142.0 090102s2010 maua b 001 0 eng 2008055593 9780073381169 9780071267762 [lpaperback] DLC DLC BTCTA C#P BWX CDX YDXCP DLC 22 Mullins, John W. (John Walker) author. Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. 7th ed. Boston : McGraw-Hill Irwin, c2010. xxi, 551 p. : illustrations (black and white) ; 26 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance. Biore, Christopher College of Business and Accountancy BSBA-Marketing Management Marketing Management. Walker, Orville C. author. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK Roel [new] 08/13/2025 13858 13858 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2025-08-13 0 658.8 M91 2010 3UCBL000020669 2025-08-13 2025-08-13 SR