@book{13859,
	author = {Peter, J. Paul. and Donnelly, James H.},
	title = {A preface to marketing management /},
	publisher = {McGraw-Hill,},
	year = {c2006.},
	address = {Boston, Mass. :},
	edition = {10th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html}
}