TY  - BOOK
AU  - Schindler, Pamela S., 
TI  - Business research methods / 
SN  - 9789813158580 [newsprint]
PY  - 2019///
CY  - New York, NY : 
PB  - McGraw-Hill Education, 
KW  - Industrial management
KW  - Research
KW  - Business research
N1  - Includes bibliographical references, glossary, and index.; Contents: Part I Building the foundation for research -- 1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- Part II The design of business research -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- Part III Measurement -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions <bR> 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part IV Collect, prepare and examine the data -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part V Analyze and interpret data --14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- Part VI Stage 5: report the research --16. Stage 5: Research Reports : Supported Insights and Recommendations -- Part VII Research project overview -- 17. An Integrated Example; Adult
N2  - "Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing." --Provided by the publisher
ER  -