03316nam a22004217a 4500 OSt 20260624191341.0 250912b2024 ph a|||| |||| 00| 0 eng d 9789719822677 [paperback] University of Cebu-Banilad University of Cebu-Banilad Barrot, Jessie S., author. Purposive communication in the 21st century / Jessie S. Barrot, Philippe John F. Sipacio. Second edition. Quezon City : C & E Publishing, Inc., c2024. x, 485 pages : illustrations (black and white) ; 22 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Contents: Unit I Fundamentals of communication -- Lesson 1 Communication principles, processes, and ethics -- Lesson 2 Communication and globalization -- Lesson 3 Communication in multicultural contexts -- Lesson 4 Evaluation of tects ans images in muticultural contexts -- Lesson 5 Communication aids and strategies using tools of technology -- Unit II Communication for general purposes -- Lesson 6 Principles and types of speecjes -- Lesson 7 Non-Verbal communication -- Lesson 8 Connecting with the audience -- Lesson 9 Impromptu speaking -- Lesson 10 Informative speaking -- Lesson 11 Persuasive speaking -- Unit III Communication for work purposes -- Lesson 12 Oral presentation in the workplace -- Lesson 13 Letters, memos, and e-mails -- Lesson 14 Minutes of the meeting -- Lesson 15 Informal reports -- Lesson 16 Proposals -- Unit IV Communication for academic purposes -- Lesson 17 Principles of research writing -- Lesson 18 Selecting a topic -- Lesson 19 Referencing and note-taking skills -- Lesson 20 Writing the literature review -- Lesson 21 Research methodology -- Lesson 22 Results, discussion, and conclusion. "Purposive communication in the 21st century is about writing, speaking, and presenting to different audiences and for various purposes (CMOP, s2013). Further, it was prepared with the following objectives: (1) to align the CHED mandate and materials to the 21st century literacies. i.e., Partnership in the 21st century (P21) Framework; (2) to ensure that the materials jibe with established and current theories and principles in English; and (3) to incorporate sociocognitive and transformative learning." -- Excerpt from the preface. Adult Donation Lauron, Rodello General Education English Donation Lauron, Rodello General Education General Education : Communication Donation Lauron, Rodello General Education General Education : Communication Donation Lauron, Rodello General Education General Education : Communication Text in English Communication. Communication Study and teaching. English language Study and teaching. Sipacio, Philippe John F., author. ddc BK adryann[new] 09/12/2025 Janna [added] 09/13/2025 Janna [added] 06/03/2026 Janna [added] 06/03/2026 13970 13970 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN FIL.RES 2025-09-12 Donated by Mr Rodello P. Lauron 302.2 B27 2024 3UCBL000028659 2025-09-12 c.1 2025-09-12 FR 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN FIL 2025-09-12 Donated by Mr Rodello P. Lauron 0 302.2 B27 2024 3UCBL000028660 2025-09-12 c.2 2025-09-12 FIL 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN FIL.RES 2026-06-03 Donated by Mr Rodello P. Lauron 302.2 B27 2024 3UCBL000029429 2026-06-03 c.3 2026-06-03 FR 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN FIL.RES 2026-06-03 Donated by Mr Rodello P. Lauron 302.2 B27 2024 3UCBL000029430 2026-06-03 c.4 2026-06-03 FR