TY - BOOK AU - Barrot, Jessie S., AU - Sipacio, Philippe John F., TI - Purposive communication in the 21st century SN - 9789719822677 [paperback] PY - 2024/// CY - Quezon City PB - C & E Publishing, Inc. KW - Communication KW - Study and teaching KW - English language N1 - Includes bibliographical references and index; Contents: Unit I Fundamentals of communication -- Lesson 1 Communication principles, processes, and ethics -- Lesson 2 Communication and globalization -- Lesson 3 Communication in multicultural contexts -- Lesson 4 Evaluation of tects ans images in muticultural contexts -- Lesson 5 Communication aids and strategies using tools of technology -- Unit II Communication for general purposes -- Lesson 6 Principles and types of speecjes -- Lesson 7 Non-Verbal communication -- Lesson 8 Connecting with the audience -- Lesson 9 Impromptu speaking -- Lesson 10 Informative speaking -- Lesson 11 Persuasive speaking -- Unit III Communication for work purposes -- Lesson 12 Oral presentation in the workplace -- Lesson 13 Letters, memos, and e-mails -- Lesson 14 Minutes of the meeting -- Lesson 15 Informal reports -- Lesson 16 Proposals -- Unit IV Communication for academic purposes -- Lesson 17 Principles of research writing -- Lesson 18 Selecting a topic -- Lesson 19 Referencing and note-taking skills -- Lesson 20 Writing the literature review -- Lesson 21 Research methodology -- Lesson 22 Results, discussion, and conclusion; Adult N2 - "Purposive communication in the 21st century is about writing, speaking, and presenting to different audiences and for various purposes (CMOP, s2013). Further, it was prepared with the following objectives: (1) to align the CHED mandate and materials to the 21st century literacies. i.e., Partnership in the 21st century (P21) Framework; (2) to ensure that the materials jibe with established and current theories and principles in English; and (3) to incorporate sociocognitive and transformative learning." -- Excerpt from the preface ER -