TY  - BOOK
AU  - Moutinho,Luiz
AU  - Southern,Geoff
TI  - Strategic marketing management
SN  - 9789814369565 [newsprint]
PY  - 2012///
CY  - Andover
PB  - Cengage Learning
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Content: Part 1 Introduction to marketing and business processes -- 1. Marketing and process-based management -- 2. Customer-focused management -- Part 2 Future -predicting processes (scenario building and forecasting) 3. Environment scanning and strategy -- 4. Demand management (market and technology forecasting) -- Part 3. Data management processes -- 5. Corporate structure, network and knowledge management -- Part 4. Keeping existing customer processes(order fulfilment) -- 8. Market value chain management -- 9. Customers relationship management and marketing insights -- 10 Operation and marketing programming -- 11. Distribution product category management and new delivery channels -- Part 5. Getting new customers processes (order acquisition) -- 12. Marketing and resource allocation in financial management -- 13. Reputation management: corporate image and communication -- 14. Innovation management: Market timing and solution planning -- Part 6 Organizational development and co-ordination (infrastructure) -- 15. Solution design -- 16. Strategic planning effectiveness: performance measurement -- 17. Marketing and its implication for financial management -- 18. Strategic brand management -- 19. Managing the marketing and e-business interface -- 20. Cross-boundary and global (international) management: some consideration on recent events -- Part 7 The   future -- 21. Future trends in marketing
ER  -