TY  - BOOK
AU  - Berger, Arthur Asa,
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781483377568 [paperback]
PY  - 2016///
CY  - Los Angeles
PB  - SAGE, 
KW  - Mass media
KW  - Research
KW  -  Methodology
KW  - Communication
N1  - Includes bibliographical references and index; Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods
ER  -