TY  - BOOK
AU  - Guber, Peter
TI  - Tell to win : : connect, persuade, and triumph with the hidden power of story / 
SN  - 9780307587954 [paperback]
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - Success in business
KW  - Storytelling
KW  - Entrepreneurship
KW  - Creative ability in business
N1  - Contents: The end --- Voices --- Part One There's no business without story business --- Part Two The art of the tell
ER  -