02163cam a2200313 a 45000010008000000030004000080050017000120080041000290100017000700200030000870400059001170820007001761000030001832450119002132500030003322600039003623000059004013360021004603370025004813380023005065050320005295200821008495210016016705410057016865460012017436500023017556500036017787000035018141197710OSt20250920094948.0980324s1998 nyua 000 0 eng  a 98017025  a9780446404662 [paperback] aUniversity of Cebu-BaniladcUniversity of Cebu-Banilad002211 aVon Oech, Roger,eauthor.12aA whack on the side of the head :bhow you can be more creative /cRoger von Oech ; illustrated by George Willett. a25th anniversary edition. aNew York :bBusiness Plus,cc2008. a256 pages :billustrations (black and white) ;c23 cm. atext2rdacontent aunmediated2rdamedia avolume2rdacarrier0 aA whack on the side of the head -- 1. The right answer -- 2. That's not logical -- 3. Follow the rules -- 4. Be practical -- 5. Play is frivolous -- Breaktime -- 6. That's not my area -- 7. Don't be foolish -- 8. Avoid ambiguity -- 9. To err is wrong -- 10. I'm not creative -- A whack on the other side of the head a"This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech. Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world. Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material." --Provided by the publisher  aAdolesence  xMaleen Grafilo-OrdizySenior High SchoolzPsychology aEnglish 0aCreative thinking. 0aSuccessxPsychological aspects. aWillet, George, eillustrator.