<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>A </nonSort>
    <title>whack on the side of the head</title>
    <subTitle>how you can be more creative</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Von Oech, Roger</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Willet, George</namePart>
    <role>
      <roleTerm type="text">illustrator.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Business Plus</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">1998</dateIssued>
    <edition>25th anniversary edition.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>256 pages : illustrations (black and white) ; 23 cm.</extent>
  </physicalDescription>
  <abstract>"This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material." --Provided by the publisher </abstract>
  <tableOfContents>A whack on the side of the head -- 1. The right answer -- 2. That's not logical -- 3. Follow the rules -- 4. Be practical -- 5. Play is frivolous -- Breaktime -- 6. That's not my area -- 7. Don't be foolish -- 8. Avoid ambiguity -- 9. To err is wrong -- 10. I'm not creative -- A whack on the other side of the head</tableOfContents>
  <targetAudience>Adolesence </targetAudience>
  <note type="statement of responsibility">Roger von Oech ; illustrated by George Willett.</note>
  <note>Maleen Grafilo-Ordiz Senior High School Psychology</note>
  <note>English</note>
  <subject authority="lcsh">
    <topic>Creative thinking</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Success</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="ddc" edition="21"/>
  <identifier type="isbn">9780446404662 [paperback]</identifier>
  <identifier type="lccn">98017025</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">University of Cebu-Banilad</recordContentSource>
    <recordCreationDate encoding="marc">980324</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250920094948.0</recordChangeDate>
    <recordIdentifier source="OSt">1197710</recordIdentifier>
  </recordInfo>
</mods>
