Mercader, Garry Leo creator author. Lindayao, Damsel Ellaine author. Jusay, Joanna Mariz author. Genelazo, Niña Faith author. Suan, Shane Kian author. text theses ph Cebu City, Philippines University of Cebu-Banilad c2024 2024 monographic eng ix, 134 pages : colored illustrations ; 11 cm. "This study investigates the relationship between perceived service quality, product quality, and ambiance towards customer satisfaction at Bo's Coffee - Primo in Cebu I.T. Park. The main problem addressed is understanding how these factors. influence customer satisfaction in a competitive coffee shop environment. By identifying the key elements that contribute to customer satisfaction, the research aims to provide insights that can enhance marketing strategies and improve service delivery. The research utilized a descriptive design, employing a researcher-made survey questionnaire to gather data from customers at Bo's Coffee Primo. 132 respondents participated in the survey, which was administered face-to-face to ensure clarity and accuracy in responses. Data analysis involved frequency counts, simple percentages, and weighted means to assess customer satisfaction levels and the relationships between variables. The findings revealed that high levels of perceived product quality, service quality, and facilities and ambiance significantly correlate with increased customer satisfaction. These insights imply that coffee shop management should maintain high product quality, high service quality and continue on creating a welcoming ambiance. According to the study's findings, maintaining these results is key to continue as one of the leading coffee shops in Cebu. These create a strategic marketing plan that leads to attracting new customers." --Abstract Adult adult Damsel Ellaine Lindayao, Joanna Mariz Jusay, Garry Leo Mercader, Niña Faith Genelazo, and Shane Kian Suan. Includes bibliographical references. Biore, Christopher College of Business and Accountancy Business / Management Text in English Descriptive research design Bo's Coffee-Primo Customer Satisfaction Product quality Service quality Facilities and ambiance University of Cebu-Banilad 250929 20251201095209.0