TY  - BOOK
AU  - Mercader, Garry Leo, 
AU  - Lindayao, Damsel Ellaine, 
AU  - Jusay, Joanna Mariz, 
AU  - Genelazo, Niña Faith, 
AU  - Suan, Shane Kian, 
TI  - Relationship between perceived service quality, product quality and ambiance towards customer satisfaction of Bo's Coffee - Primo in Cebu I.T. Park / 
PY  - 2024///.
CY  - Cebu City, Philippines : 
PB  - University of Cebu-Banilad
KW  - Descriptive research design.
KW  - Bo's Coffee-Primo
KW  - Customer Satisfaction
KW  - Product quality.
KW  - Service quality.
KW  - Facilities and ambiance.
N1  - Includes bibliographical references.; Adult
N2  - "This study investigates the relationship between perceived service quality, product quality, and ambiance towards customer satisfaction at Bo's Coffee - Primo in Cebu I.T. Park. The main problem addressed is understanding how these factors. influence customer satisfaction in a competitive coffee shop environment. By identifying the key elements that contribute to customer satisfaction, the research aims to provide insights that can enhance marketing strategies and improve service delivery.

The research utilized a descriptive design, employing a researcher-made survey questionnaire to gather data from customers at Bo's Coffee Primo. 132 respondents participated in the survey, which was administered face-to-face to ensure clarity and accuracy in responses. Data analysis involved frequency counts, simple percentages, and weighted means to assess customer satisfaction levels and the relationships between variables.

The findings revealed that high levels of perceived product quality, service quality, and facilities and ambiance significantly correlate with increased customer satisfaction. These insights imply that coffee shop management should maintain high product quality, high service quality and continue on creating a welcoming ambiance.

According to the study's findings, maintaining these results is key to continue as one of the leading coffee shops in Cebu. These create a strategic marketing plan that leads to attracting new customers." --Abstract
ER  -