dissecting insights from the experiences of accounting software users Luega, Mecca Ellah creator author. Atwel, Quenie author. Bendejo, Imma Veronica author. Eria, Myra Mae author. Epe, Mary Joy author. Puyod, Sherika Ellen Mae author. text Cebu City, Philippines University of Cebu-Banilad c2025 monographic eng

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xiii, 184 pages : colored illustrations ; 11 cm. "Accounting software significantly manages financial operations, enhances accuracy, and supports timely data-driven business decision-making. As accounting software like QuickBooks becomes more widely adopted, understanding how accounting professionals interact with this software provides valuable insights into their practical value and usability. This study aimed to explore the experiences of accountants in selected micro, small, and medium enterprises [MSMEs] around Cebu using accounting software in terms of its customizability, user-friendliness, automation, data entry errors, and integration issues. This study utilized a qualitative case study approach and employed purposive sampling to select ten (10) accounting professionals from various industries in Cebu City and Mandaue City who actively use Quickbooks in their financial reporting and operations. A researcher-designed interview guide, validated by a content validator and a content expert, was used during the in-depth interviews. Thematic analysis was employed to interpret and categorize the collected data into relevant themes. The themes developed on the experiences of accountants in selected micro, small, and medium enterprises [MSMEs] around Cebu using accounting software in terms of its customizability, the themes emerged: The Art of Customization: Personalization as a Strategic Edge, Growth Through Adaptive Financial Insight, and Access Control: The Power of Role-Based Security; for the experiences of MSMEs accountants in terms of user-friendliness and automation while utilizing the accounting software, the themes emerged: Intuitive Interfaces for Seamless Learning, Efficiency Unleashed: Flow Across Every Skill and Thriving Through Real-Time Transition: Resourceful Paths to Success. In the aspect of the challenges faced by MSMEs accountants in utilizing the software in terms of the data entry errors, the themes emerged: Accurate Reporting Empowers Better Decisions, Uncovering Flaws in Inventory and Transaction Data and Enhancing Accuracy with Automated Procedures; for the challenges faced by MSMEs accountants in utilizing the software in terms of integration issues, the themes that emerged: Mastering Change: Overcoming the Learning Curve in Process Transformation, Tailoring Solutions to Complex Workflow and Customization Challenges and The Foundation of Success: Support and Training Stuctures. The study's findings underscore the importance of accessible and adaptive accounting software in helping professionals work effectively and make sound decisions." --Abstract Adult Quenie Atwel, Imma Veronica Bendejo, Myra Mae Eria, Mary joy Epe, Mecca Ellah Luega, and Sherika Ellen Mae Puyod. Includes bibliographical references. Biore, Christopher College of Business and Accountancy Accountancy Text in English Accounting software QuickBooks Micro small medium enterprises [MSMEs] Accountants User-experience Customizability User-friendliness Automation Data entry errors University of Cebu-Banilad 250930 20251201110218.0