03661nam a22003857a 4500 OSt 20251201095945.0 251010b |||||||| |||| 00| 0 eng d University of Cebu-Banilad University of Cebu-Banilad Timagos, Seth, author. Exploring the experiential focal points of social media buyers in selected marketing agencies in Cebu City / Cerelina Amaya, Bernadith Gamoso, Reah Rose Siroy, Patrick Jay Mendoza, and Seth Timagos. Cebu City, Philippines : University of Cebu-Banilad, c2024. x, 165 pages : colored illustration ; 11 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. "Social Media Buying has become undeniable in today's digital landscape. It enables marketers and advertisers to place ads on social media platforms to target specific demographics, interests, and behaviors (Ai, 2021). This study explored the experiential focal points of social media buyers in Cebu City. This study seeks to examine the experiences of social media buyers in terms of brand awareness, technology usage, and identifying target audience. Moreover, this study understands the leads to attain clients' targets in terms of profitability, increased market share, and increased revenue or sales. The study used an exploratory approach to understand the experiences of social media buyers working in digital marketing agencies in Cebu City. Six social media buyers were purposefully selected to participate in interviews, guided by a validated interview guide. The themes developed from the experiences of the informants in terms of building brand awareness, technology usage, and identifying target audience are the following: Effective Communication and Understanding: A Guide to Meet Client Needs, Eye-Catching Visuals for Better Engagement, Technology Integration in Social Media Management, Adapting to the Rapid Technological Advancement of Social Media Buying, Buyer Persona: The Importance of Target Identification and Audience Profiling, Data-Driven Platform for Audience Selection, and Regional Platform Popularity in Audience Profiling. The themes developed from the social media buying leading towards attaining client targets in terms of profitability, increased market share, and increased revenue or sales are the following: Optimizing Social Media Buying for Maximum Profitability, Leveraging Innovative Marketing Strategies to Enhance Customer Value, Targeted Campaigns: A Strategic Method for Increasing Client Audience, and Strategic Data Capture: Enhancing Lead Generation for Maximum Conversion. This contributes to a deeper understanding of the strategies and principles guiding social media buyers, offering insights into the industry's ongoing pursuit of effectiveness, innovation, and adaptability in the face of complex challenges." --Abstract Adult Biore, Christopher College of Business and Accountancy Business / Management Text in English Social media buying. Social media marketing. Digital marketing. Experiential focal point. Explaratory. Digital marketing agencies. Amaya, Cerelina, author. Gamoso, Bernadith, author. Siroy, Reah Rose, author. Mendoza, Patrick Jay, author. ddc THE Janna [new] 10/10/2025 14514 14514 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN PERIODICALS 2025-10-10 T T48ex 2024 3UCBL000029070 2025-10-10 2025-10-10 THE