TY  - BOOK
AU  - Acdal, Niña Jeanna,
AU  - Morcada, Kylie,
AU  - Olais, Angelo L.,
AU  - Seno, Ricardo,
AU  - Sumabong, Madelle M.,
TI  - Creating a unique market identity: a case study in effective brand positioning of 39ers coffee shops in Apas, Cebu City 
PY  - 2024///
CY  - Cebu City, Philippines
PB  - University of Cebu-Banilad
KW  - Brand positioning
KW  - Coffee shops
KW  - Competitive market
KW  - Customer loyalty
KW  - Strategic branding
KW  - Business sustainability
KW  - 39ers Coffee Shops
KW  - Cebu City
KW  - Affordable beverages
KW  - Health-conscious products
N1  - Includes bibliographic references.; Adult
N2  - "In a highly competitive market, effective brand positioning is crucial for businesses to establish a unique identity and foster customer loyalty. This is particularly important for coffee shopswhich face intense competition from global chains, evolving consumer preferences, and economic challenges such as inflation and supply disruptions. Strategic brand positioning enables local coffee shops to differentiate themeselves and achieve long-term sustainability.
This study employed a case study approach to investigate how 39er Coffee Shop in Apas, Cebu City strategically positions its brand to maintain competitiveness and business stability. Data were collected through structed interviews with four purposively selected owners, focusing on key brand positioning elements including location, product offerings, and brand identity. This qualitative method provided an in-depth understanding of how targeted strategies contribute to the shop's resilience and growth." --Abstract
ER  -