TY  - BOOK
AU  - Alba, Mika Angela G.,
AU  - Tejeros, Mhynjen C.,
AU  - Cabungcal, Roxanne D.,
TI  - Pricing strategies of service packages employed by selected funeral homes in Cebu City, Philippines
PY  - 2025///
CY  - Cebu City, Philippines
PB  - University of Cebu-Banilad
KW  - Funeral homes
KW  - Pricing strategies
KW  - Basic to premium package
KW  - Customize package
KW  - Case study approach
KW  - Cebu City
N1  - Includes bibliographical references; Adult
N2  - "Funeral homes provide essential support to families during a very challenging period. Determining the appropriate costs for their service packages is not always simple However, managers must consider many things-keeping prices fair, dealing with competition, and following government rules. This study looks at how selected funeral homes create their pricing strategies to balance business needs with the goal of serving families with care and respect. This study explores the pricing strategics of service packages employed by selected funeral homes in Cebu City. This study seeks to discover the pricing strategies in each of their service packages in terms of basic to premium packages and customized packages and how managers deal with their strategies when pricing their packages offered.
This study used a case study approach aided by a self-designed interview guide. Hence, it had to be content validated, aimed at improving the accuracy of the questions on the topic studied, and knowledgeable in pricing strategies. This approach seeks thorough insights into the complexities and unique aspects of pricing decisions made in the funeral industries. This study was conducted at the selected funeral homes in Cebu City, Philippines. Eleven (11) managers from the selected funeral homes in Cebu City are involved in this study. The researchers sought permission and obtained a certificate to conduct and gather the data; the data then were subject to thematic analysis, ensuring that the study adhered to ethical considerations.
The following point was developed in response to the pricing strategies of service packages employed by selected funeral homes: Part (1): Strategies Applied in Setting Prices of the Funeral Homes: (1.1) Basic to Premium Packages: (a) The Art of Casket Design: Aesthetic Choices Influences Pricing in Funeral Packages. (b) Crafting Adaptive Pricing Strategies: Balancing Client Preferences and Cost Consideration. (c) Domino Effect. Inflation and Price Variability (1.2) Customize Packages: (a) Analyzing Minimum Spend Requirements for Customized Funeral Services, Part (2): Challenges Applied in Pricing Strategies of Funeral Homes. (a) Commitment to Value Over Price Wars. (b) The Financial Burden of Handling Unclaimed Bodies in Funeral Home. (c) Pricing Distortion in Burial Assistance." --Abstract
ER  -