01857cam a2200277 a 4500003000400000005001700004008004100021020003000062040003100092082000700123100003000130245012700160260003700287300003000324336002100354337002500375338002300400504006400423505068500487520027301172541004601445546001201491650002401503650002601527700002601553OSt20251030123034.0070716s2008    nyu      b    001 0 eng    a9780071495691 [hardbound]  cUniversity of Cebu-Banilad002221 aBloom, Robert H.eauthor.14aThe inside advantage :bthe strategy that unlocks the hidden growth in your business /cRobert H. Bloom ; with Dave Conti.  aNew York :bMcGraw-Hill,cc2008.  aviii, 222 pages ;c24 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references (p. 211-214) and index.0 aIntroduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!  aThe Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.

  ySenior High SchoolzBusiness / Management  aEnglish 0aCustomer relations. 0aCorporationsxGrowth.1 aConti, Dave.eauthor.