TY  - BOOK
AU  - Bloom,Robert H.
AU  - Conti,Dave
TI  - The inside advantage: the strategy that unlocks the hidden growth in your business 
SN  - 9780071495691 [hardbound]
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Customer relations
KW  - Corporations
KW  - Growth
N1  - Includes bibliographical references (p. 211-214) and index; Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!
N2  - The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.


ER  -