Judd, Richard J. creator author. Justis, Robert T. author. text ph Taguig City, Philippines Cengage Learning c2012 2016 4th edition ; Philippine edition. monographic eng 564 pages : illustrations (black and white) ; 26 cm. "Buying a piece of a tested idea is the central attraction of franchising. This unique approach to business has spread throughout the world, and its success far overshadows its youth as a method of doing business. Franchising is the fastest growing method of doing business in the world today. This book is written for students of franchising as we as franchisors, franchises, or prospective franchisees. A three-part perspective is developed throughout the book concerning the franchisor-franchise relationship: First, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties." --Preface Contents: 1. Franchising: history and overview -- 2. Recognizing franchising opportunities -- 3. The franchisor business plan -- 4. Franchisor management: organization and administrative policy -- 5 The franchising market process -- 6. Selling and marketing research -- 7. Co-branding -- 8. Managing the franchisor's operations process -- 9. Location and site selection --10. Accounting and financial statements: presentation and uses -- 11. Financial management and fiscal planning tools and techniques -- 12. Information systems in franchising -- 13. Franchise legal documents -- 14. Trademarks, copyrights, patents, and trade secrets -- 15. Investigating franchise opportunities -- 16. Financing your franchised business -- 17. Marketing the franchise business -- 18. Managing the franchise business -- 19. The franchising relationship -- 20. Franchisor support services -- 20. Franchisor support services -- 21. Social responsibility and business ethics -- 22. International franchising -- 23. In-depth case study: the Harley-Davidson motorcycle company. Adult adult Richard J. Judd and Robert T. Justis. Includes bibliographical references, glossary, and index. Donation Apuhin, Mercy Milagros College of Business and Accountancy Business / Management Text in English Franchising 9789814410182 [newsprint] University of Cebu-Banilad 251209 20251209112951.0