01926nam a22003497a 4500 OSt 20260204122652.0 251216s20122012ph a|||er|||| 001 0 eng d 9789814416351 [newsprint] University of Cebu-Banilad University of Cebu-Banilad Iacobucci, Dawn, author. Marketing management / Dawn Iacobucci. Second edition ; Philippine edition. Pasig City, Philippines : Cengage Learning, c2012. xi, 243 pages : illustrations (black and white) ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes index. Contents: Marketing strategy -- Chapter 1 What is marketing -- Chapter 2 Marketing segmentation -- Chapter 3 Targeting -- Chapter 4 Positioning -- Product positioning -- Chapter 5 Products goods and service -- Chapter 6 Brands -- Chapter 7 New products -- Positioning via price, place, and promotion -- Chapter 8 Pricing -- Chapter 9 Channels of distribution and business marketing networks and logistics -- Chapter 10 Integrated marketing communications: The advertising message -- Chapter 11 Advertising medi and integrated marketing communicaitons -- Positioning: Assessment through the customer lens --Chapter 12 Customer evaluations -- Chapter 13 Marketing research tools -- Capstone -- Chapter 14 Marketing strategy -- Chapter 15 Marketing plans. Adult Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English Marketing Management. Consumer behavior. Market environment. Internet marketing. Market surveys. ddc BK Janna [new] 12/16/2025 14713 14713 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2025-12-16 Donated by: Dr. Christopher Biore 0 658.8 L11 2012 3UCBL000029167 2025-12-16 2025-12-16 SR