Iacobucci, Dawn creator author. text ph Pasig City, Philippines Cengage Learning c2012 2012 Second edition ; Philippine edition. monographic eng xi, 243 pages : illustrations (black and white) ; 25 cm. Contents: Marketing strategy -- Chapter 1 What is marketing -- Chapter 2 Marketing segmentation -- Chapter 3 Targeting -- Chapter 4 Positioning -- Product positioning -- Chapter 5 Products goods and service -- Chapter 6 Brands -- Chapter 7 New products -- Positioning via price, place, and promotion -- Chapter 8 Pricing -- Chapter 9 Channels of distribution and business marketing networks and logistics -- Chapter 10 Integrated marketing communications: The advertising message -- Chapter 11 Advertising medi and integrated marketing communicaitons -- Positioning: Assessment through the customer lens --Chapter 12 Customer evaluations -- Chapter 13 Marketing research tools -- Capstone -- Chapter 14 Marketing strategy -- Chapter 15 Marketing plans. Adult adult Dawn Iacobucci. Includes index. Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English Marketing Management Consumer behavior Market environment Internet marketing Market surveys 9789814416351 [newsprint] University of Cebu-Banilad 251216 20260204122652.0