TY  - BOOK
AU  - Iacobucci, Dawn, 
TI  - Marketing management / 
SN  - 9789814416351 [newsprint]
PY  - 2012///.
CY  - Pasig City, Philippines : 
PB  - Cengage Learning, 
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Market environment
KW  - Internet marketing
KW  - Market surveys
N1  - Includes index.; Contents: Marketing strategy -- Chapter 1 What is marketing -- Chapter 2 Marketing segmentation -- Chapter 3 Targeting -- Chapter 4 Positioning -- Product positioning -- Chapter 5 Products goods and service -- Chapter 6 Brands -- Chapter 7 New products -- Positioning via price, place, and promotion -- Chapter 8 Pricing -- Chapter 9 Channels of distribution and business marketing networks and logistics -- Chapter 10 Integrated marketing communications: The advertising message -- Chapter 11 Advertising medi and integrated marketing communicaitons -- Positioning: Assessment through the customer lens --Chapter 12 Customer evaluations -- Chapter 13 Marketing research tools -- Capstone -- Chapter 14 Marketing strategy -- Chapter 15 Marketing plans; Adult
ER  -