02417nam a22003377a 4500 OSt 20260106162010.0 251218s2013 si a||||r|||| 000 0 eng d 9781285120805 [paperback] University of Cebu-Banilad University of Cebu-Banilad Roberts, Mary Lou, author. Internet marketing : e-commerce / Mary Lou Roberts, Debra Zahay. Philippine edition. Singapore : Cengage Learning Asia Pte Ltd, c2013. xx, 340 pages : illustrations (black and white) ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. Part 1 Foundations of internet marketing -- 1 Foundation of internet marketing communications mix -- 2 The internet value chain -- 3 Business models and strategies -- Part 2 Essential internet marketing tools -- 4 Online branding and video marketing -- 5 Display advertising and other customer acquisition techniques -- 6 Email marketing to build consumer and business relationships -- 7 Search marketing: SEO and PPC -- 8 Social mdeia marketing -- Part 3 Developing internet marketing strategies -- 9 Customer relationship development and reention marketing -- 10 Customer service and suport in web space -- Part 4 Evaluating performance and opportunities -- 11 Measuring and evaluating web marketing programs -- 12 Mobile marketing and related developments. "INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher Adult Biore, Christopher College of Business and Accountancy Business / Management Text in English Internet marketing. Zahay, Debra L., author. ddc BK adryann[new] 12/18/2025 Janna [edited] 01/06/2026 14735 14735 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2025-12-18 Donated by Christopher Biore as replacement for book borrowed 0 658.84 R54 2013 3UCBL000029120 2025-12-18 2025-12-18 SR