e-commerce Roberts, Mary Lou creator author. Zahay, Debra L. author. text si Singapore Cengage Learning Asia Pte Ltd c2013 2013 Philippine edition. monographic eng xx, 340 pages : illustrations (black and white) ; 23 cm. "INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher Part 1 Foundations of internet marketing -- 1 Foundation of internet marketing communications mix -- 2 The internet value chain -- 3 Business models and strategies -- Part 2 Essential internet marketing tools -- 4 Online branding and video marketing -- 5 Display advertising and other customer acquisition techniques -- 6 Email marketing to build consumer and business relationships -- 7 Search marketing: SEO and PPC -- 8 Social mdeia marketing -- Part 3 Developing internet marketing strategies -- 9 Customer relationship development and reention marketing -- 10 Customer service and suport in web space -- Part 4 Evaluating performance and opportunities -- 11 Measuring and evaluating web marketing programs -- 12 Mobile marketing and related developments. Adult Mary Lou Roberts, Debra Zahay. Includes bibliographical references. Biore, Christopher College of Business and Accountancy Business / Management Text in English Internet marketing 9781285120805 [paperback] University of Cebu-Banilad 251218 20260106162010.0