Ingram, Thomas N. creator author. LaForge, Raymond W. author. Avila, Ramon A. author. Schwepker, Charles H. author. Williams, Michael R. author. text ph Quezon City C&E Publishing Inc c2017 2017 Philippine edition. monographic eng v, 160 pages : illustrations (black and white) ; 25 cm. 1 Building trust and sales ethics -- 2 Understanding buyers -- 3 Strategic prospecting and preparing for sales dialogue -- 4 Planning sales dialogues and presentations -- 5 Sales dialogue: creating and communicating value -- 6 Addressing concerns and earning commitment -- 7 Adding value: self-leadership and teamwork. Adult Thomas N. Ingram, Raymond W. (Buddy) LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams. Biore, Christopher College of Business and Accountancy Business / Management Text in English Selling 9789719807179 University of Cebu-Banilad 251218 20260106135429.0