TY  - BOOK
AU  - Ingram, Thomas N., 
AU  - LaForge, Raymond W.,
AU  - Avila, Ramon A.,
AU  - Schwepker, Charles H.,
AU  - Williams, Michael R.,
TI  - Professional salesmanship
SN  - 9789719807179
PY  - 2017///
CY  - Quezon City
PB  - C&E Publishing Inc
KW  - Selling
N1  - 1 Building trust and sales ethics -- 2 Understanding buyers -- 3 Strategic prospecting and preparing for sales dialogue -- 4 Planning sales dialogues and presentations -- 5 Sales dialogue: creating and communicating value -- 6 Addressing concerns and earning commitment -- 7 Adding value: self-leadership and teamwork.; Adult
ER  -