02091nam a22003377a 4500 OSt 20260601094919.0 251226r20132012ph a|||er|||| 001 0 eng d 9789814384926 [newsprint] University of Cebu-Banilad University of Cebu-Banilad Babin, Barry J., author. Consumer behavior / Barry J. Babin and Eric Harris. Philippine edition. Pasig City, Philippines : Cengage Learning, c2012. 368 pages : illustrations (black and white) ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references, glossary, and index. Part 1: Introduction -- 1. What is CB, and why should I care? -- 2. Value and the consumer behavior framework -- Part 2: Internal influences -- 3. Consumer learning starts here: perception -- 4. Comprehension, memory, and cognitive learning -- 5. Motivation and emotion: driving consumer behavior -- 6. Personality, lifestyles, and the self-concept -- 7. Attitudes and attitude change -- Part 3: External influences -- 8. Consumer culture -- 9. Microcultures -- 10. Group and interpersonal influences -- Part: 4 Situations nd decision making -- 11. Consumers in situations -- 12. Decision making I: need recognition and search -- 13. Decision making II: alternative evaluation and choice -- Part 5: Consumption and beyond -- 14. Consumption to satisfaction -- 15. Consumer relationships -- 16. Consumer and marketing misbehavior. Adult Donation Biore, Christopher College of Business and Accountancy Business / Management Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English Consumer behavior. Harris, Eric, author. ddc BK Janna [new] 12/26/2025 Janna [added] 06/01/2026 14751 14751 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2025-12-26 Donated by: Dr. Christopher Biore 658.8342 B11 2012 3UCBL000029213 2025-12-26 c.1 2025-12-26 SR 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-06-01 Donated by: Dr. Christopher Biore 0 658.8342 B11 2012 3UCBL000029204 2026-06-01 c.2 2026-06-01 SR