Babin, Barry J. creator author. Harris, Eric author. text ph Pasig City, Philippines Cengage Learning c2012 2013 Philippine edition. monographic eng 368 pages : illustrations (black and white) ; 25 cm. Part 1: Introduction -- 1. What is CB, and why should I care? -- 2. Value and the consumer behavior framework -- Part 2: Internal influences -- 3. Consumer learning starts here: perception -- 4. Comprehension, memory, and cognitive learning -- 5. Motivation and emotion: driving consumer behavior -- 6. Personality, lifestyles, and the self-concept -- 7. Attitudes and attitude change -- Part 3: External influences -- 8. Consumer culture -- 9. Microcultures -- 10. Group and interpersonal influences -- Part: 4 Situations nd decision making -- 11. Consumers in situations -- 12. Decision making I: need recognition and search -- 13. Decision making II: alternative evaluation and choice -- Part 5: Consumption and beyond -- 14. Consumption to satisfaction -- 15. Consumer relationships -- 16. Consumer and marketing misbehavior. Adult adult Barry J. Babin and Eric Harris. Includes bibliographical references, glossary, and index. Donation Biore, Christopher College of Business and Accountancy Business / Management Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English Consumer behavior 9789814384926 [newsprint] University of Cebu-Banilad 251226 20260601094919.0