TY  - BOOK
AU  - Babin, Barry J., 
AU  - Harris, Eric, 
TI  - Consumer behavior / 
SN  - 9789814384926 [newsprint]
PY  - 2012///.
CY  - Pasig City, Philippines : 
PB  - Cengage Learning
KW  - Consumer behavior.
N1  - Includes bibliographical references, glossary, and index.; Part 1: Introduction -- 1. What is CB, and why should I care? -- 2. Value and the consumer behavior framework -- Part 2: Internal influences -- 3. Consumer learning starts here: perception -- 4. Comprehension, memory, and cognitive learning -- 5. Motivation and emotion: driving consumer behavior -- 6. Personality, lifestyles, and the self-concept -- 7. Attitudes and attitude change -- Part 3: External influences -- 8. Consumer culture -- 9. Microcultures -- 10. Group and interpersonal influences -- Part: 4 Situations nd decision making -- 11. Consumers in situations -- 12. Decision making I: need recognition and search -- 13. Decision making II: alternative evaluation and choice -- Part 5: Consumption and beyond -- 14. Consumption to satisfaction -- 15. Consumer relationships -- 16. Consumer and marketing misbehavior.; Adult
ER  -