Schneider, Gary P. 1952- creator author. text -si Singapore Cengage Learning c2016 2016 11th edition ; monographic eng xiv, 602 pages : illustrations (black and white) ; 23 cm. "Electronic Commerce, Eleventh Edition provides complete coverage of the key business and technology elements of electronic commerce. The book does not assume that readers have any previous electronic commerce knowledge or experience. In 1998, having spent several years doing electronic commerce research, consulting, and corporate training. I began developing undergraduate business school course in electronic commerce. Although I had used a variety of books and other materials in my corporate training work, I was concerned that those materials would not work well in university courses because they were written at widely varying levels and did not have the organization and pedagogic features, such as review questions, that are so important to students. After searching for a textbook that offered balanced coverage of both the business and technology elements of electronic commerce, I concluded that no such book existed. The first edition of Electronic Commerce was written to fill that void. Since that first edition, I have worked to improve the book and keep it current with the rapid changes in this dynamic field." --Preface Contents: Part 1: Introduction -- Chapter 1 Introduction to electronic commerce -- Chapter 2 Technology infrastructure: The internet and the world wide web -- Part 2: Business strategies for electronic commerce -- Chapter 3 Selling on the web -- Chapter 4 Marketing on the web -- Chapter 5 Business-to-business activities: Improving efficiency and reducing costs -- Chapter 6 Social networking, mobile commerce, and online auctions -- Chapter 7 The environment of electronic commerce: Legal, ethical, and tax issues. Adult adult Gary P. Schneider. Includes bibliographical references and index. Donation Lansa, Rogelio College of Electronics Engineering Electronic Commerce Text in English Electronic commerce Electronic commerce Management 9789814773317 [newsprint] University of Cebu-Banilad 260108 20260202090230.0