03307nam a22003377a 4500003000400000005001700004008004100021020003000062040005900092100003500151245014200186260004300328300006500371336002200436337002500458338002400483504005200507505049700559520151001056521001102566541006902577546002102646650001402667650002102681650002002702700004102722942001202763998002802775999001702803952014902820OSt20260321091634.0260321s20232023ph a|||er|||| 001 0 eng d  a9781032014692 [paperback]  aUniversity of Cebu-BaniladcUniversity of Cebu-Banilad  aMansfield, Charlie, eauthor.   aTravel writing for tourism and city branding : burban place-writing methodologies / cby Charlie Mansfield and Jasna Potočnik Topler.   aAbingdon, Oxon : bRoutledge, cc2023.  ax, 168 pages : billustrations (black and white) ; c23 cm.   2rdacontentatext   2rdamediaaunmediated  2rdacarrieravolume   aIncludes bibliographical references and index.   aContents: Introduction: who is commissioning, producing and reading value and place writing? -- 1 Introducing literary travel writing and  place-making -- 2 Affect, experience and literary text -- 3 Travel writing in place branding -- 4 Value, axiology and written representation of place -- 5 Methodologies and practice -- 6 Case studies in cooperative travel writing -- 7 Evaluating writing for quality and value in mentoring -- 8 Conclusions, research futures and management implications.   a"Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself.

The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development.

Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them.

Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding.

Examples of literary travel writing are carefully examined throughout and their affects refracted through further work.

Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content." --Provided by the publisher   aAdult   aPurchasedxLopez, EdilynyCollege of Tourism ManagementzTourism  aText in English   aTourism.   aTravel writing.   aCity branding.   aTopler, Jasna Potočnik, eauthor.   2ddccBK  cJanna [new]d03/21/2026  c15066d15066  00102ddc4070aUCBL_MAINbUCBL_MAINcSUBJ.REFd2026-03-21eAlbasa g4786.00l0o808.06691 M31 2023p3UCBL000029526r2026-03-21w2026-03-21ySR