02789nam a22003257a 4500 OSt 20260324111602.0 260321s20242024-uka|||er|||| 001 0 eng d 9781035314089 [hardbound] University of Cebu-Banilad University of Cebu-Banilad How to use mixed methods in tourism research / edited by Peter Mason, Marcjanna Augustyn, and Arthur Seokhoa-King. Cheltenhem, UK : Edward Elgar Publishing, c2024. 192 pages : Illustrations (black & white) ; 24 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Part I: Introduction — Part II: Designing mixed methods in tourism research — Part III: Sequential mixed methods in tourism research: case studies — Part IV: Concurrent mixed methods in tourism research: case studies — Part V: Teaching mixed methods in tourism research — Part VI: Conclusions — Index. "Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students. This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research. How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference." —Provided by the publisher Adult Purchased Lopez, Edilyn College of Tourism Management Tourism Text in English Tourism. Mason, Peter, editor. Augustlyn, Marcjanna, editor. Seakhoa-King, Arthur, editor. ddc BK Rayne [new] 03/21/2026 15069 15069 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-03-21 ALBASA 0 338.4791072 H83 2024 3UCBL000029524 2026-03-21 2026-03-21 SR