Mason, Peter editor. Augustlyn, Marcjanna editor. Seakhoa-King, Arthur editor. text -uk Cheltenhem, UK Edward Elgar Publishing c2024 2024 monographic eng 192 pages : Illustrations (black & white) ; 24 cm. "Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students. This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research. How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference." —Provided by the publisher Part I: Introduction — Part II: Designing mixed methods in tourism research — Part III: Sequential mixed methods in tourism research: case studies — Part IV: Concurrent mixed methods in tourism research: case studies — Part V: Teaching mixed methods in tourism research — Part VI: Conclusions — Index. Adult adult edited by Peter Mason, Marcjanna Augustyn, and Arthur Seokhoa-King. Includes bibliographical references and index. Purchased Lopez, Edilyn College of Tourism Management Tourism Text in English Tourism 9781035314089 [hardbound] University of Cebu-Banilad 260321 20260324111602.0