03233nam a22003617a 4500 OSt 20260327112327.0 260324b |||||||| |||| 00| 0 eng d 9781984659521 [paperback] University of Cebu-Banilad University of Cebu-Banilad 3G E-Learning LLC, USA authored and edited by. Macro perspective of tourism and hospitality / authored and edited by 3G E-Learning LLC, USA. 2nd edition. New York : 3G E-Learning LLC, USA, c2022. xiii, 448 pages : colored illustrations ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Contents: Chapter 1 Globalization Agenda in Tourism — Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality — Chapter 3 Marketing Communications — Chapter 4 Global Branding — Chapter 5 Destination Image and Ecotourism — Chapter 6 Competitive Analysis of Resorts: A Strategic Perspective — Chapter 7 Human Resource Management — Chapter 8 Sustainable Tourism — Chapter 9 Food and Wine Tourism — Chapter 10 The Future of Tourism and Hospitality — Index. "Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectations and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging pushed by the new consumers' requests. Hospitality and Tourism industry benefits almost every sector of the economy of a nation. Both developing and developed nations of the world are working to promote this industry to accelerate growth and development in their individual nations and in the world as a whole. Tourists allover the world take great interest in the indigenous products of the places they visit. So communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourist industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector." —Backcover Adult Purchased Lopez, Edilyn College of Tourism Management Tourism Text in English Tourist trade travel. Sustainable tourism economic aspects. Tourism management. Hospitality industry management. Strategic planning. ddc BK Leslie [new] 03/24/2026 15083 15083 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-03-24 ALBASA 5492.00 338.4791 M45 2022 3UCBL000029543 2026-03-24 2026-03-24 SR