03713nam a22004217a 4500003000400000005001700004008004100021040005900062100004000121245024900161260006600410300004800476336002100524337002500545338002300570504004100593520198300634521001002617541005402627546002002681650002702701650001802728650002302746650004702769650002502816650002702841650003802868650001702906650003202923700004302955700004002998700002803038700004203066942001303108998002703121999001703148952012603165OSt20260416145728.0260410b        |||||||| |||| 00| 0 eng d  aUniversity of Cebu-BaniladcUniversity of Cebu-Banilad  aCaserva, Justin Andrei R.,eauthor.  aThe influence of social media utilization on social connection among bachelor of science in tourism management students /cJustin Andrei R. Caserva, Andrea Jeanel B. Caputolan, Maria Prencis C. Catapan, Dian A. Inot, Yvonnlyn Mae Sue M. Viajar.  aCebu City, Philippines :bUniversity of Cebu-Banilad,cc2025.  a120 pages :bcolored illustration ;c28 cm.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographical references.  a"In today's digitally connected world, social media has become a central platform for communication, particularly among the youth. This study aimed to assess the relationship between social media utilization and social connection among Bachelor of Science in Tourism Management students at the University of Cebu-Banilad. Specifically, it sought to determine the types of social media used, hours spent, and primary activities on social media, as well as the participants' level of social connection. The study also investigated whether a significant relationship existed between social media usage and perceived social connection. Findings from this study served as the basis for the development of a proposed infographic to visually present the results.

A descriptive-associational research design was utilized to examine the association between social media usage and social connection. The sample size of two hundred sixty (260) students was determined using Cochran's formula and was selected through purposive sampling. Data were collected using modified questionnaires that focused on students' social media habits and their levels of perceived social connection. The study was conducted among Tourism Management students at UC-Banilad. The collected data were statistically analyzed to determine the relationships and significance between variables.

The results revealed no statistically significant relationship between social media utilization and social connection. The p-values for types of social media used (0.617), hours spent (0.984), and primary activities (0.899) all exceeded the 0.05 significance level. Cramér's V values (0.170, 0.082, and 0.070) indicated weak to very weak associations. These findings suggested that while social media was widely used, it did not significantly influence the students' sense of social connection. The results served as the foundation for the development of an infographic that communicated these insights." —Abstract  aAdult  xYap, FelicianayCollege of PsychologyzPsychology  aText in English  aQuantitative research.  aSocial media.  aSocial connection.  aBachelor of science in tourism management.  aUniversity students.  aCommunication studies.  aDescriptive-associational design.  aInfographic.  aUniversity of Cebu-Banilad.  aCaputolan, Andrea Jeanel B., eauthor.  aCatapan, Maria Prencis C.,eauthor.  aInot, Dian A.,eauthor.  aViajar, Yvonnlyn Mae Sue M.,eauthor.  2ddccTHE  cGian [new]d04/10/2026  c15133d15133  00102ddc4070aUCBL_MAINbUCBL_MAINcPERIODICALSd2026-04-10oT C26in 2025p3UCBL000029612r2026-04-10w2026-04-10yTHE