03312nam a22003617a 4500 OSt 20260526110451.0 260525s20172017ph a|||dr|||| 001 0 eng d 9789719807735 [paperback] University of Cebu-Banilad University of Cebu-Banilad Zarate, Cynthia A., author. Principles of marketing : for senior high school / Cynthia A. Zarate. Quezon City, Philippines : C&E Publishing, Inc., c2017. 203 pages : illustration (black and white) ; 26 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references, glossary, and index. Contents: Unit 1 | Marketing principles and strategies — Unit 2 | Building customer loyalty through customer service — Unit 3 | Market opportunity analysis and consumer analysis — Unit 4 | Developing the marketing mix — Unit 5 | The marketing planning process and the marketing plan. "This textbook is written for Principles of Marketing, a specialized subject in the Accountancy, Business, and Management (ABM) track of the Senior High School K to 12 Curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in moking a marketing plan. The book is divided into five units consisting of 16 lessons which discuss the principles, concepts, and practices of marketing. To ensure students' knowledge and comprehension of concepts and to provide. means for further learning and analysis, each lesson features the following learning components. Marketing Vocabulary which checks students' knowledge of key concepts discussed in the lesson Marketer in Action which provides questions that test students' comprehension Marketing Experience which provides opportunities for actual application of concepts through group activities Self Reflection which is a reflective exercise that allows students to apply marketing concepts in their personal lives Marketer at the Forefront which presents case studies and selections that allow students to analyze and discuss management concepts as they are applied in real-life scenarios The lessons also feature an additional learning aid, Marketing Terms, which highlight and clarify significant terms related to the discussion. The textbook also features unit tests for summative evaluations of the topics discussed in the units. It is hoped that the students will gain valuable insights from the discussions which will prepare them in engaging in effective marketing planning and decision-making." — Preface Adolescence Purchased Maleen Grafilo-Ordiz Senior High School Business / Management Purchased Maleen Grafilo-Ordiz Senior High School Business / Management Purchased Maleen Grafilo-Ordiz Senior High School Business / Management Text in English Marketing. ddc BK Gian [new] 05/25/2026 Gian [added] 05/25/2026 Gian [added] 05/25/2026 Janna [checked&edited] 05/26/2026 15290 15290 0 0 ddc 0 0 SHSL SHSL FIL 2026-05-25 C&E Publishing 0 658.8 Z18 2017 3UCBLSH00000666 2026-05-25 c.1 2026-05-25 FIL 0 0 ddc 0 0 SHSL SHSL FIL 2026-05-25 C&E Publishing 0 658.8 Z18 2017 3UCBLSH00000665 2026-05-25 c.2 2026-05-25 FIL 0 0 ddc 0 0 SHSL SHSL FIL 2026-05-25 C&E Publishing 0 658.8 Z18 2017 3UCBLSH00000664 2026-05-25 c.3 2026-05-25 FIL