01795nam a22003377a 4500 OSt 20260601111407.0 260526t20162019-usa|||er|||| 001 0 eng d 9780357033777 [paperback] University of Cebu-Banilad University of Cebu-Banilad Boone, Louis E., author. Contemporary marketing / Louis E. Boone and David L. Kurtz. 18th edition. Boston, USA : Cengage Learning, Inc., c2019. xix, 399 pages : colored illustrations ; 27 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes glossary and index. Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions. "Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface Adult Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management Text in English Marketing. Kurtz, David L., author. ddc BK Leslie [new] 05/26/2026 Janna [checked&edited] 06/01/2026 15310 15310 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-05-26 Donated by: Dr. Christopher Biore 0 658.8 B64 2019 3UCBL000029208 2026-05-26 2026-05-26 SR