Boone, Louis E. creator author. Kurtz, David L. author. text -us Boston, USA Cengage Learning, Inc. c2019 2016 2019 18th edition. monographic eng xix, 399 pages : colored illustrations ; 27 cm. "Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions. Adult adult Louis E. Boone and David L. Kurtz. Includes glossary and index. Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management Text in English Marketing 9780357033777 [paperback] University of Cebu-Banilad 260526 20260601111407.0