TY  - BOOK
AU  - Boone, Louis E.,
AU  - Kurtz, David L.,
TI  - Contemporary marketing
SN  - 9780357033777 [paperback]
PY  - 2019///
CY  - Boston, USA
PB  - Cengage Learning, Inc.
KW  - Marketing
N1  - Includes glossary and index; Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions; Adult
N2  - "Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface
ER  -