01539nam a22002777a 4500003000400000005001700004008004100021020003000062040005900092100003500151245008600186250004300272260005800315300005700373336002100430337002500451338002300476504003300499505017200532520037000704521001001074541009301084546002001177650003001197700003401227OSt20260601105107.0260528s20102010at acbder|||| 001 0 eng d  a9781439041376 [paperback]  aUniversity of Cebu-BaniladcUniversity of Cebu-Banilad  aCzinkota, Michael R.,eauthor.  aPrinciples of international marketing /cMichael R. Czinkota, Ilkka A. Ronkainen.  aNinth edition ; International edition.  aAustralia :bSouth-Western Cengage Learning, cc2010.  axxviii, 693 pages :bcolored illustrations ;c27 cm.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes glossary and index.  aContents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix.  a"Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface  aAdult  aDonationxBiore, ChristopheryCollege of Business and AccountancyzBusiness / Management  aText in English  aInternationalxmarketing.  aRonkainen, Ilkka A.,eauthor.